This free program trains people how to start a business —but without debt
2019-03-14 00:00:00


JUDY WOODRUFF: Most people think you needmoney to start a company, but the PopUp Business(1)
JUDY WOODRUFF:大多数人认为你需要资金来创办公司,但PopUp Business

School is taking a completely different approach.(2)
学校正采取完全不同的方法。

Our economics correspondent, Paul Solman,has the story.(3)
我们的经济记者Paul Solman讲述了这个故事。

It is part of our weekly series, Making Sense.(4)
这是我们每周系列节目“有意义”的一部分。

ALAN DONEGAN, Co-Founder, PopUp Business School:People don't want to interrupt, so they do(5)
PopUp商学院联合创始人ALAN DONEGAN:人们不想打断,所以他们这样做

this weird hover, like waiting for a gap.(6)
这种奇怪的悬停,就像等待差距一样。

And then they kind of wait for the gap andgo, hah-hah, yes.(7)
然后他们等待差距然后去,哈哈,是的。

(LAUGHTER)
PAUL SOLMAN: At a Houston mall, zany Britishentrepreneurship coach Alan Donegan demonstrating(8)
保罗·索尔曼:在休斯顿的一家商场,zany英国企业家教练艾伦·多尼根示范

how to network.(9)
如何联网。

ALAN DONEGAN: There is going to be a momentof awkwardness when you meet someone new.(10)
ALAN DONEGAN:当你遇到一个新人时,会有一个尴尬的时刻。

If you want it to be over, done quickly, goup to them and say, "Hi, I'm Alan."(11)
如果你希望它结束​​,快速完成,请向他们说“嗨,我是艾伦。”

PAUL SOLMAN: This was day seven of a two-weekPopUp Business School, which teaches the basics(12)
保罗·索尔曼:这是为期两周的PopUp商学院的第七天,该学院教授基础知识

of starting a business on a shoestring.(13)
在一个小企业创业。

ALAN DONEGAN: People think they need to borrowmoney to launch a business.(14)
ALAN DONEGAN:人们认为他们需要借钱来创业。

PAUL SOLMAN: They don't?(15)
保罗·索尔曼:他们不是吗?

ALAN DONEGAN: No.(16)
ALAN DONEGAN:没有。

Like, pretty much any business, you can startfor free.(17)
就像几乎所有的业务一样,你可以免费开始。

It's not as easy.(18)
这并不容易。

You have to be creative.(19)
你必须有创意。

You have to borrow things and barter.(20)
你必须借东西和易货。

And you need to use your energy.(21)
你需要用你的能量。

But we haven't found a business that we can'tyet find a way to start for free.(22)
但是我们还没有找到一家我们无法找到免费入门的生意。

PAUL SOLMAN: Come on, really?(23)
PAUL SOLMAN:来吧,真的吗?

But in the last seven years, Donegan and teamhave held over 100 workshops for mostly low-income(24)
但在过去七年中,Donegan和团队已经举办了100多场低收入的研讨会

wannabe entrepreneurs, in a world that thinksyou need money to make money.(25)
崇拜企业家,在一个认为你需要钱来赚钱的世界里。

ALAN DONEGAN: You don't want to put measurepressure on them and more debt on them.(26)
ALAN DONEGAN:你不想对他们施加衡量压力,也不想对他们施加更多债务。

You want to help them make money, rather thanget into debt.(27)
你想帮助他们赚钱,而不是陷入债务。

PAUL SOLMAN: The course is free, thanks herein Houston to sponsors like the Houston Housing(28)
保罗·索尔曼:这个课程是免费的,感谢休斯敦的休斯顿住房赞助商

Authority, which recruited people from thecity's poorest neighborhoods, like Sylvia(29)
管理局招募了来自该市最贫困社区的人,如西尔维亚

Guilliam, teeming with ideas.(30)
Guilliam,充满想法。

SYLVIA GUILLIAM, Entrepreneur: I do holistichealth projects.(31)
SYLVIA ​​GUILLIAM,企业家:我做整体健康项目。

I wanted to do actually one-on-one healthand wellness coaching.(32)
我想做一对一的健康和健康教练。

PAUL SOLMAN: But the course helps her to focuson homemade soaps and taught her the free(33)
保罗·索尔曼:但是这个课程帮助她专注于自制肥皂,并教她免费

tools to sell them.(34)
出售它们的工具。

SYLVIA GUILLIAM: So, I learned how the makea Web site and just building relationships.(35)
SYLVIA ​​GUILLIAM:所以,我学会了如何建立一个网站,并建立关系。

PAUL SOLMAN: Another lesson, how to sell yourself.(36)
PAUL SOLMAN:另一个教训,如何推销自己。

Is there any advantage to being a tall entrepreneur?(37)
成为一名高大的企业家有什么好处吗?

SYLVIA GUILLIAM: Yes.(38)
SYLVIA ​​GUILLIAM:是的。

People can see me coming, and I can see themcoming.(39)
人们可以看到我的到来,我可以看到他们的到来。

So...(40)
所以...

PAUL SOLMAN: The first six days were aboutcreating a company, finding customers.(41)
PAUL SOLMAN:前六天是关于创建一家公司,寻找客户。

Now was time to actually sell in the mall.(42)
现在是时候在商场里卖了。

ALAN DONEGAN: If you do a survey, people willbe nice to you.(43)
ALAN DONEGAN:如果你做一个调查,人们会对你很好。

If you go and ask your friends, they willbe mice to you.(44)
如果你去问你的朋友,他们就会老鼠给你。

It's not good feedback.(45)
这不是很好的反馈。

You ask a customer to take their money outof their pocket, they will tell you exactly(46)
你要求顾客把钱从口袋里拿出来,他们会告诉你

what they want.(47)
他们想要什么。

PAUL SOLMAN: Guilliam quickly discovered hersoap samples looked good, too good.(48)
PAUL SOLMAN:Guilliam很快发现她的肥皂样品看起来很好,太好了。

Somebody actually ate one of these?(49)
有人真的吃了其中一个吗?

SYLVIA GUILLIAM: Yes, because they're allnatural things in the kitchen, connected to(50)
SYLVIA ​​GUILLIAM:是的,因为它们都是厨房里的天然物品,与之相连

food.(51)
餐饮。

That's why I just have to let people know,don't eat it.(52)
这就是为什么我必须让人们知道,不要吃它。

(LAUGHTER)
PAUL SOLMAN: In her victims' defense, ediblesamples abounded.(53)
保罗·索尔曼:在受害者的辩护中,可食用的样本比比皆是。

MAN: Ice coffee.(54)
男:冰咖啡。

PAUL SOLMAN: Very nice.(55)
PAUL SOLMAN:非常好。

WOMAN: Do you have hair on your chest?(56)
女人:你胸前有头发吗?

PAUL SOLMAN: Yes.(57)
PAUL SOLMAN:是的。

WOMAN: OK.(58)
女人:好的。

This will put more on it.(59)
这将增加更多。

KEVIN SCOTT, Entrepreneur: I specialize inbrownies, butterscotch, peach cobbler, chocolate(60)
KEVIN SCOTT,企业家:我专注于布朗尼蛋糕,奶油糖果,桃子鞋匠,巧克力

caramel, and these are butterscotch.(61)
焦糖,这些都是奶油糖果。

PAUL SOLMAN: Kevin Scott designs clothes,promotes events, and already has a Houston(62)
保罗·索尔曼:凯文·斯科特设计服装,推广活动,并已有休斯顿

following.(63)
以下。

KEVIN SCOTT: What I wanted to do doing thistraining is concentrate on just one business(64)
KEVIN SCOTT:我想做的培训只关注一项业务

and use it as a model.(65)
并将其用作模型。

Even though I have already a business going,I didn't do everything 100 percent correct.(66)
即使我已经开展业务,但我没有做到100%正确。

PAUL SOLMAN: Cheryn Pollard was demoing dogmassage.(67)
PAUL SOLMAN:Cheryn Pollard正在演示狗按摩。

Now, I'm allergic, so I shouldn't...(68)
现在,我过敏了,所以我不应该......

CHERYN POLLARD, Entrepreneur: Me too.(69)
CHERYN POLLARD,企业家:我也是。

PAUL SOLMAN: Are you?(70)
PAUL SOLMAN:你呢?

CHERYN POLLARD: I know.(71)
CHERYN POLLARD:我知道。

PAUL SOLMAN: You're allergic to dogs?(72)
PAUL SOLMAN:你对狗过敏了吗?

CHERYN POLLARD: My love overcomes it.(73)
CHERYN POLLARD:我的爱克服了它。

(LAUGHTER)
PAUL SOLMAN: Pollard's main takeaway fromthe course, how to start cheap.(74)
保罗·索尔曼:波拉德的主要内容,如何开始便宜。

CHERYN POLLARD: This massage bed is actually-- someone was selling it to humans for doing(75)
CHERYN POLLARD:实际上这个按摩床 - 有人把它卖给了人类

facials.(76)
面部护理。

PAUL SOLMAN: Yes, right.(77)
保罗·索尔曼:对,对。

CHERYN POLLARD: And they couldn't sell itbecause it has some stains on it.(78)
CHERYN POLLARD:他们不能卖掉它,因为它上面有一些污渍。

Well, I cover it up when I'm using it fordogs, so I got a massage table for $25.(79)
好吧,当我用它做狗时,我把它遮住了,所以我买了一张25美元的按摩床。

PAUL SOLMAN: Also, over the years, a droneflying school, an escape room, clown entertainment,(80)
保罗·索尔曼:此外,多年来,无人机飞行学校,逃生室,小丑娱乐,

hand balancing.(81)
手平衡。

ALAN DONEGAN: And there was a zombie fitnesstraining lady.(82)
ALAN DONEGAN:还有一位僵尸健身训练女士。

PAUL SOLMAN: A zombie fitness training lady?(83)
PAUL SOLMAN:僵尸健身训练女士?

How does that work?(84)
这是如何运作的?

ALAN DONEGAN: She would dress up as a zombieand chase you around the park, and you would(85)
ALAN DONEGAN:她会打扮成一个僵尸并在公园周围追逐你,你会的

run.(86)
跑。

And you would get fit.(87)
你会变得健康。

(LAUGHTER)
PAUL SOLMAN: No way, thought Donegan, butit turns out there is now a zombie fitness(88)
保罗·索尔曼:没办法,Donegan认为,但事实证明现在有一个僵尸健身

movement worldwide.(89)
全球运动。

Seriously, though, how many of these ideashave become viable companies?(90)
但是,说真的,这些想法中有多少已成为可行的公司?

ALAN DONEGAN: In Reading, in Berkshire, inEngland, we did a longitudinal study, which(91)
ALAN DONEGAN:在英国伯克郡的雷丁,我们进行了一项纵向研究

is basically tracking people over time afterthe event.(92)
事件发生后,基本上是跟踪人们。

We ran three courses, had 335 people alongfor the three courses.(93)
我们开了三门课程,三门课程共有335人。

Of those, 122 started a business.(94)
其中,122家创业。

Eighteen months later, 89 percent were stilltrading.(95)
十八个月后,89%的人还在交易。

And I really do think that's because theystarted without debt, so they didn't have(96)
我确实认为这是因为他们没有债务,所以他们没有

anything at the most vulnerable point of theirbusiness that would drag them down.(97)
任何处于业务最脆弱点的事情都会拖累他们。

PAUL SOLMAN: In Houston, some seemed morevulnerable than others.(98)
保罗·索尔曼:在休斯敦,有些人似乎比其他人更脆弱。

Single mom Nakia Sims, despite a law degree,has had her struggles.(99)
单身母亲Nakia Sims,尽管有法律学位,但她已经陷入了困境。

NAKIA SIMS, Entrepreneur: The house burneddown.(100)
NAKIA SIMS,企业家:房子烧毁了。

We stayed in hotels.(101)
我们住在酒店。

And so I could not afford that.(102)
所以我买不起。

I went to my church.(103)
我去了我的教堂。

They suggested the Salvation Army.(104)
他们建议救世军。

We lived there for six months.(105)
我们在那里住了六个月。

PAUL SOLMAN: She's now in public housing,learning to concentrate her considerable talents(106)
保罗·索尔曼:她现在在公共住房,学会集中她的才能

on a theater business to entertain kids.(107)
在戏剧业务招待孩子。

NAKIA SIMS: The opportunity here is meetingother people that are holding me accountable.(108)
NAKIA SIMS:这里的机会是与其他让我负责的人见面。

PAUL SOLMAN: Christall Sipsey has learnedsocial media marketing for her health and(109)
PAUL SOLMAN:Christall Sipsey为她的健康和生活学习了社交媒体营销

media consultancy.(110)
媒体咨询。

CHRISTALL SIPSEY, Entrepreneur: There arepod groups that you can create among certain(111)
CHRISTALL SIPSEY,企业家:你可以创建一些pod组

friends, and that helps kind of blast yourinformation out a lot further.(112)
朋友们,这有助于进一步提升您的信息。

PAUL SOLMAN: At the booth next door, JamesBarnett, Sipsey's dad.(113)
保罗·索尔曼:在隔壁的展位,詹姆斯巴内特,Sipsey的父亲。

JAMES BARNETT, Entrepreneur: That's my biggestfan right there.(114)
JAMES BARNETT,企业家:那是我最大的粉丝。

PAUL SOLMAN: Barnett came to the mall at hisdaughter's urging to promote his specialty(115)
保罗·索曼:巴内特来到他的女儿的商场,敦促他的专业

sauce.(116)
酱。

JAMES BARNETT: I have been making this saucefor years and giving it away.(117)
JAMES BARNETT:我多年来一直在制作这种酱汁并将其送走。

Family, friends said, hey, you ought to sellthis.(118)
家人,朋友说,嘿,你应该卖掉这个。

This stuff is good.(119)
这东西很好。

CHRISTALL SIPSEY: I have been calling himon the phone and filling his ear up with all(120)
CHRISTALL SIPSEY:我一直在打电话给他,并准备好了所有人

kind of information that I'm learning.(121)
我正在学习的那种信息。

PAUL SOLMAN: Calling her dad and coming homeat night to advise her husband, Konkheis,(122)
保罗·索尔曼:打电话给她的父亲,晚上回家为她的丈夫Konkheis提供建议,

on his new business.(123)
他的新业务。

KONKHEIS SIPSEY, Entrepreneur: Every day,she comes home, I get an earful, at least(124)
KONKHEIS SIPSEY,企业家:每天,她回家,我至少得到了一个耳朵

45 minutes to an hour, until I fall asleep.(125)
45分钟到一个小时,直到我入睡。

(LAUGHTER)
PAUL SOLMAN: The family was in a homelessshelter just a few years ago.(126)
保罗·索曼:就在几年前,这个家庭还在一个无家可归的避难所里。

Now dad is starting a youth sports program.(127)
现在,爸爸正在开展青少年体育活动。

KONKHEIS SIPSEY: I have been where these kidshave been.(128)
KONKHEIS SIPSEY:我一直都是这些孩子去过的地方。

I had a promising future in basketball, butsince no father figure, no good role model(129)
我在篮球方面有一个充满希望的未来,但既然没有父亲的身影,也没有好的榜样

to try to guide me to where I should be going,I took another route, stealing, breaking windows.(130)
为了引导我去我应该去的地方,我走了另一条路,偷了,破窗户。

Just had nothing to do.(131)
只是无所事事。

So I'm trying to give kids something to do.(132)
所以我想给孩子们一些事情。

Some are being called to the streets in gangviolence.(133)
一些人在帮派暴力中被召集到街头。

It's just not what I want to see.(134)
这不是我想要看到的。

PAUL SOLMAN: Christall Sipsey is teachingher husband everything she's learning at the(135)
PAUL SOLMAN:Christall Sipsey正在教她丈夫她正在学习的一切

PopUp B School, because his business couldmean so much both to him and to others.(136)
PopUp B学校,因为他的业务对他和他人都意味着很多。

As Donegan puts it:(137)
正如Donegan所说:

ALAN DONEGAN: We help people build businessesfrom something they love to do.(138)
ALAN DONEGAN:我们帮助人们从他们喜欢做的事情中建立业务。

PAUL SOLMAN: Even those with no obvious resourcesat all.(139)
PAUL SOLMAN:即使那些没有明显资源的人也是如此。

ALAN DONEGAN: They just have got a phone,or they don't have technical skills.(140)
ALAN DONEGAN:他们刚拿到手机,或者他们没有技术技能。

Like, there's people without bank accounts,no e-mail addresses.(141)
比如,没有银行账户,没有电子邮件地址的人。

PAUL SOLMAN: But may be able to throw togethersome ingredients, add their own sweat equity,(142)
保罗·索尔曼:但也许可以把一些成分放在一起,加上自己的汗水平衡,

and sell.(143)
并出售。

MAN: We have pork, cream cheese.(144)
男:我们有猪肉,奶油芝士。

We have jalapenos, spinach.(145)
我们有墨西哥胡椒,菠菜。

PAUL SOLMAN: Some will take off.(146)
保罗·索曼:有些人会起飞。

MAN: It's really good.(147)
男:真的很棒。

PAUL SOLMAN: Many won't, but says Donegan:(148)
保罗·索尔曼:许多人不会,但多尼根说:

ALAN DONEGAN: If you have spent a week comingup with the idea, and you launch, if it doesn't(149)
ALAN DONEGAN:如果你花了一周时间提出这个想法,那么你就会启动,如果没有

work, you have lost a bit of time, maybe abit of pride, but we can pick you up and give(150)
工作,你已经失去了一点时间,也许有点自豪,但我们可以接你并给予

you the energy to have another go.(151)
你有能力再去。

And most people's successes are not firstbusiness they run.(152)
而且大多数人的成功并不是他们开展的第一项业务。

Should I do the, like, hover on the edge andwait?(153)
我应该这样做,就像在边缘盘旋并等待?

PAUL SOLMAN: And if they know how to try againfor almost nothing, maybe they will take another(154)
保罗·索尔曼:如果他们知道如何重新尝试几乎没有,也许他们将采取另一个

plunge.(155)
大幅下挫。

Wow, that is...(156)
哇,那是......

WOMAN: God's margarita.(157)
女人:上帝的玛格丽塔。

(LAUGHTER)
PAUL SOLMAN: "PBS NewsHour" economics correspondentPaul Solman, sampling fare at the Memorial(158)
保罗·索尔曼:“PBS NewsHour”经济记者保罗·索尔曼在纪念馆抽样

City Mall in Houston, Texas.(159)
在德克萨斯州休斯顿的城市购物


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