The highs and lows of being a professional online streamer
2018-07-12 00:00:00


JUDY WOODRUFF: Our economics correspondent,Paul Solman, has been trying to figure out(1)
JUDY WOODRUFF:我们的经济记者Paul Solman一直试图弄明白

how the world of online and especially competitivevideo games, known as e-sports, are changing(2)
在线和特别具有竞争力的视频游戏(称为电子竞技)的世界正在发生变化

the media industry.(3)
媒体行业。

Tonight, he brings you a look at the worldof online video streaming.(4)
今晚,他带您了解在线视频流的世界。

It's part of his weekly series, Making Sense.(5)
这是他每周系列片“Making Sense”的一部分。

PAUL SOLMAN: Hello, old mustached man.(6)
保罗·索尔曼:你好,老胡子男。

Hi.(7)
你好。

And with this pleasant, but sobering salutation,I was introduced to online streaming at DreamHack,(8)
有了这个令人愉快,但发人深省的称呼,我被介绍到DreamHack的在线流媒体,

a video gaming convention in Austin, Texas,where I got to experience a new profession(9)
在德克萨斯州奥斯汀举办的视频游戏大会,在那里我体验了一种新的职业

now mesmerizing millions worldwide, for betterand worse.(10)
现在,无论好坏,都会让世界各地的数百万人着迷。

Let's start with the bright side.(11)
让我们从光明的一面开始吧。

An upbeat onliner whose nom de stream is AnnieFuchsia.(12)
一个乐观的在线人,其名称是AnnieFuchsia。

She showed me the ropes.(13)
她告诉我绳索。

Look.(14)
看。

Look at that one.(15)
看那个。

ANNIEFUCHSIA, Twitch Streamer: Oh, he knowsyour name?(16)
ANNIEFUCHSIA,Twitch Streamer:哦,他知道你的名字?

PAUL SOLMAN: Paul Solman is a legend.(17)
保罗·索尔曼:保罗·索尔曼是一位传奇人物。

ANNIEFUCHSIA: He knows you.(18)
ANNIEFUCHSIA:他认识你。

PAUL SOLMAN: The tingle of a blatant buttering-upaside, what's not to like about communicating(19)
保罗·索曼(Paul SOLMAN):除了公然的喋喋不休之外,还有什么不喜欢交流

with hundreds, thousands, tens of thousandsof people worldwide in a heartbeat?(20)
全世界成千上万,成千上万的人心跳加速?

ANNIEFUCHSIA: I think, for most people, theyhear us after two to three seconds.(21)
ANNIEFUCHSIA:我认为,对于大多数人来说,他们会在两到三秒后听到我们的声音。

PAUL SOLMAN: Tell us who you are and how oldyou are.(22)
PAUL SOLMAN:告诉我们你是谁,你多大了。

ANNIEFUCHSIA: Yes.(23)
ANNIEFUCHSIA:是的。

You can tell us, for example, what countryyou're from.(24)
例如,您可以告诉我们您来自哪个国家/地区。

PAUL SOLMAN: Germany, Netherlands, Nigeria,Ireland, Norway, Scotland.(25)
PAUL SOLMAN:德国,荷兰,尼日利亚,爱尔兰,挪威,苏格兰。

Oh, my -- really?(26)
哦,我 - 真的吗?

It's amazing, and everybody just responds.(27)
这太棒了,每个人都会回应。

In an age where more and more people consumevideo online, and especially more and more(28)
在一个越来越多的人在线消费视频的时代,特别是越来越多

young people, streaming is the Internet'sversion of live TV, but with instant feedback.(29)
年轻人,流媒体是互联网的直播电视版本,但有即时反馈。

The streamers are the stars.(30)
飘带是星星。

An incomprehensible way to make a living,you think?(31)
你认为,一种难以理解的谋生方式?

Hey, Annie didn't know how to tell her ownparents, until:(32)
嘿,安妮不知道怎么告诉她自己的父母,直到:

ANNIEFUCHSIA: They started becoming suspiciousbecause they're like, what, you have traveled(33)
ANNIEFUCHSIA:他们开始变得怀疑,因为他们喜欢,你旅行了什么

to the U.S. twice this year, and before thisyear you had never been to the U.S. because(34)
今年两次去美国,今年之前你从未去过美国,因为

it was too expensive.(35)
太贵了。

And my dad got so concerned because I couldn'ttell him why.(36)
我父亲非常担心,因为我无法告诉他原因。

So he's like, are you dealing with drugs?(37)
所以他就像,你在处理毒品吗?

(LAUGHTER)
ANNIEFUCHSIA: And he had a -- like, he hada serious talk with me, like, sit down on(38)
ANNIEFUCHSIA:他有一个 - 就像,他和我有严肃的谈话,就像坐下来一样

the couch, let's talk about this.(39)
沙发,我们来谈谈这个。

And that's when I told them.(40)
就在我告诉他们的时候。

PAUL SOLMAN: That -- and they were dumbfounded?(41)
保罗·索曼:那 - 他们傻眼了?

ANNIEFUCHSIA: Well, he was confused still,but at least he wasn't worried, like, in a(42)
ANNIEFUCHSIA:嗯,他仍然感到困惑,但至少他并不担心,比如说

safety, legal way.(43)
安全,合法的方式。

(LAUGHTER)
PAUL SOLMAN: Now she streams upwards of 10hours a day to build audience, playing a variety(44)
保罗·索尔曼:现在她每天上流10个小时来建立观众,演奏各种各样的节目

of video games.(45)
电子游戏

Streaming superstar DrDisRespect, who focuseson battle royal games, puts in similar hours.(46)
流媒体巨星DrDisRespect,专注于皇家战斗,投入类似的时间。

Here at DreamHack in Austin, in a sectiondevoted to streamers, fans lined up to get(47)
在奥斯汀的DreamHack,在一个致力于飘带的部分,粉丝排队等待

a glimpse of, and maybe even selfie with,Guy Beahm.(48)
Guy Beahm一瞥,甚至可能是自拍。

The good doctor has 2.5 million followerson Twitch TV, the YouTube of video gaming.(49)
这位优秀的医生在视频游戏YouTube的Twitch TV上拥有250万粉丝。

So what exactly is streaming?(50)
那究竟什么是流媒体?

A continuous live video online feed to anyonewho wants to log in and watch.(51)
为任何想要登录和观看的人提供连续的实时视频在线提要。

Some streamers stream whatever they're doing,say, watching and commenting on the World(52)
一些流媒体流动他们正在做的任何事情,比如观看和评论世界

Cup.(53)
杯子。

But many play video games, most recently,threat hottest game in town, "Fortnite."(54)
但是很多玩视频游戏,最近一次是城里威胁最热门的游戏,“Fortnite”。

Streaming viewership is surging.(55)
流媒体收视率飙升。

Last year, there were more than two millionactive streamers on Twitch each month.(56)
去年,Twitch每月有超过200万活跃的飘带。

And all told, viewers spent nearly six billionhours tuning in.(57)
总而言之,观众花了将近60亿小时的时间进行调整。

Amazon purchased Twitch for almost a billiondollars back in 2014.(58)
亚马逊在2014年以近十亿美元的价格收购了Twitch。

And virtually every social media platform,Facebook, YouTube, Instagram, now offers streaming(59)
几乎每个社交媒体平台,Facebook,YouTube,Instagram,现在都提供流媒体

services.(60)
服务。

KRISTEN VALNICEK, KittyPlays: After my veryfirst stream, I'm like, wow, this can be a(61)
KRISTEN VALNICEK,KittyPlays:在我第一次流后,我想,哇,这可能是一个

career.(62)
事业。

PAUL SOLMAN: Really?(63)
PAUL SOLMAN:真的吗?

Right away?(64)
马上?

KRISTEN VALNICEK: Right away.(65)
KRISTEN VALNICEK:马上。

Yes, I was like, this is big.(66)
是的,我想,这很重要。

Why is nobody treating this like a businessyet?(67)
为什么没有人将此视为一项业务呢?

PAUL SOLMAN: That was way back in 2013.(68)
PAUL SOLMAN:那是在2013年。

Now 26, Kristen Valnicek streams under thename KittyPlays.(69)
现年26岁,Kristen Valnicek以KittyPlays的名义流淌。

Valnicek dropped out of college, and skippeda law career to grow a fan base that now tops(70)
瓦尔尼切克从大学退学,并跳过法律职业生涯,成长为现在最高的球迷基础

850,000, making her one of the 100 streamerson Twitch.(71)
850,000,使她成为Twitch的100条飘带之一。

KRISTEN VALNICEK: It's kind of a learned art.(72)
KRISTEN VALNICEK:这是一种学术艺术。

As you practice and as you get into it, youcan become really talented at playing, shooting(73)
当你练习时,当你进入它时,你可以在演奏,射击方面变得非常有才华

-- mid-kill, you can look up and see yourchat and respond, oh, hey, Greg, good to see(74)
- 中杀,你可以抬头看看你的聊天并回复,哦,嘿,格雷格,很高兴看到

you again, or something like that.(75)
再一次,或类似的东西。

PAUL SOLMAN: Like many pro streamers, Valnicekmakes her living online, a very good one,(76)
PAUL SOLMAN:像许多专业明星一样,Valnicek让她在网上生活,非常好,

up there with the streamers earning six-figureincomes.(77)
在那里,飘带赚取六位数的收入。

But -- and you have surely been wonderingthis since we began -- how?(78)
但是 - 自从我们开始以来你肯定一直在想这个 - 怎么样?

KRISTEN VALNICEK: So the foundation, I think,for Twitch streamers is from donations and(79)
KRISTEN VALNICEK:我认为,Twitch飘带的基础来自捐赠和捐赠

subscriptions, and then like some sprinklingof ad revenue and sponsorships as well.(80)
订阅,然后像广告收入和赞助一样。

PAUL SOLMAN: Let's break that down: Subscribersare fans who pay a monthly fee, $5 to $25,(81)
保罗·索曼:让我们打破这一点:订阅者是支付月费,5美元到25美元的粉丝,

and in return get some perks, like specialemojis they can use in chats.(82)
作为回报获得一些额外津贴,比如他们可以在聊天中使用的特殊表情符号。

Last month, Valnicek made nearly $6,500 fromher subscribers, a cut going to the streaming(83)
上个月,Valnicek从她的订阅者手中赚了将近6,500美元,减少了流量

company Twitch.(84)
公司Twitch。

KRISTEN VALNICEK: Thank you so much.(85)
KRISTEN VALNICEK:非常感谢你。

PAUL SOLMAN: Then there are donations.(86)
保罗·索尔曼:然后有捐款。

That's the bulk of her income, which can comethousands of dollars at a time.(87)
这是她收入的大部分,一次可以达到数千美元。

And Valnicek is not alone.(88)
而Valnicek并不孤单。

YouTube is full of videos of other streamersreceiving donations of $10,000, even $20,000(89)
YouTube上有很多其他流媒体的视频,收到10,000美元甚至20,000美元的捐款

at a pop.(90)
在流行音乐。

In exchange, streamers give shout-outs, acknowledgingdonors by name.(91)
作为交换,飘带发出呐喊,以名义承认捐赠者。

KRISTEN VALNICEK: I want them to feel appreciatedand know how excited I am that, like, they(92)
KRISTEN VALNICEK:我希望他们感激,并且知道我是多么兴奋,比如,他们

want like my content enough and want to supportit.(93)
想要我的内容,并希望支持它。

PAUL SOLMAN: Do you pay attention more topeople who donate more?(94)
PAUL SOLMAN:你是否更关注捐赠更多的人?

KRISTEN VALNICEK: Yes and no.(95)
KRISTEN VALNICEK:是的,不是。

PAUL SOLMAN: Meaning sometimes.(96)
PAUL SOLMAN:有时意思。

But what prompts the donations?(97)
但什么促使捐款?

KING OSIE'EL, DreamHack Attendee: Every nowand then, I will just stop by and drop money,(98)
KING OSIE'EL,DreamHack参加者:时不时地,我会停下来掏钱,

because I feel like she deserves it.(99)
因为我觉得她应得的。

She deserves every bit she gets.(100)
她应得的每一点都值得。

PAUL SOLMAN: King Osie'el donates to a numberof streamers, including KittyPlays.(101)
PAUL SOLMAN:国王Osie'el捐赠给许多飘带,包括KittyPlays。

So, do you feel an obligation?(102)
所以,你觉得有义务吗?

Like, is it...(103)
喜欢,是吗......

KING OSIE'EL: No, it's not an obligation.(104)
KING OSIE'EL:不,这不是义务。

It's just that I love her as a streamer.(105)
只是我爱她作为流光。

And I do it because I love her as a streamer.(106)
而我这样做是因为我喜欢她作为流光。

PAUL SOLMAN: And what do you get out of it?(107)
保罗·索尔曼:那你从中得到了什么?

KING OSIE'EL: Just seeing her happy.(108)
KING OSIE'EL:看到她开心。

She makes us happy all the time, so I thinkthat it was my turn to be like, here's something(109)
她让我们一直很开心,所以我觉得轮到我了,这就是我的事

to make you happy.(110)
让你开心

JACOB WIEDOWER, DreamHack Attendee: It's likeit's no different than paying to see a comedian(111)
JACOB WIEDOWER,DreamHack与会者:这就像看到一个喜剧演员付钱没什么不同

or so -- I, guess, more accurately, someoneplaying guitar on the street.(112)
左右 - 我猜,更准确地说,有人在街上弹吉他。

PAUL SOLMAN: Jacob Wiedower, another streamingdevotee who also has a channel on Twitch.(113)
PAUL SOLMAN:Jacob Wiedower,另一位流媒体爱好者,也在Twitch有一个频道。

JACOB WIEDOWER: They're obviously trying tomake a living doing what they love.(114)
JACOB WIEDOWER:他们显然是想以自己喜欢的方式谋生。

And so you want to help them out.(115)
所以你想要帮助他们。

And you definitely want to see them succeedin what they're doing.(116)
你肯定希望看到他们在他们正在做的事情上取得成功。

PAUL SOLMAN: OK, so far, so good, if alsoso inscrutable to many my age.(117)
保罗·索尔曼:好的,到目前为止,这么好,如果对我这么多年龄也如此高深莫测。

But we began by also promising the bad, thedark side of streaming, harassment toward(118)
但我们也开始承诺流氓的恶劣,黑暗的一面,骚扰

female streamers, for example, like KristenValnicek.(119)
女性飘带,例如像Kristen Valnicek。

KRISTEN VALNICEK: They come in and they'relike, you're trash at the game.(120)
KRISTEN VALNICEK:他们进来了,他们就像,你在游戏中是垃圾。

What are you doing on this Web site?(121)
你在这个网站上做什么?

Dah, dah, dah, dah, dah.(122)
Dah,dah,dah,dah,dah。

PAUL SOLMAN: That is, what are women doingplaying a man's, or boy's, game?(123)
保罗·索尔曼:也就是说,女人在玩男人或男孩的游戏是什么?

Streamer AnnieFuchsia said she too has beenharassed, after people found her home address(124)
Streamer AnnieFuchsia说,在人们找到她的家庭住址之后,她也受到了骚扰

online, and asked that we not use her realname.(125)
在线,并要求我们不要用她的真名。

Then there's swatting, where a viewer callsto the police to falsely report a serious(126)
然后是拍打,观众呼叫警察虚假报告严重情况

incident at someone's home.(127)
事发在某人的家里。

Streamers have often been targets.(128)
飘带经常成为目标。

Heavily armed SWAT teams sometimes arrive.(129)
重型武装特警队有时会到达。

Last year, a 28-year-old streamer was killedwhen police arrived and opened fire.(130)
去年,当警察到达并开火时,一名28岁的流光仪被杀。

Of course, the Internet is also famous forinstances of racism and sexual harassment.(131)
当然,互联网也因种族主义和性骚扰而闻名。

KittyPlays' site has built a community ofgood will, good vibes.(132)
KittyPlays的网站建立了一个善意,良好的共鸣社区。

But isn't there the problem that it's echochambers, like, you know neo-Nazis, for example,(133)
但是不存在它是回声室的问题,例如,你知道新纳粹分子,

who could all find...(134)
谁都能找到......

KRISTEN VALNICEK: Each other, yes.(135)
KRISTEN VALNICEK:对方,是的。

PAUL SOLMAN: ... neo-Nazis and now feel empoweredbecause they're not alone?(136)
保罗·索尔曼:......新纳粹分子现在觉得自己有权力,因为他们并不孤单?

KRISTEN VALNICEK: Yes.(137)
KRISTEN VALNICEK:是的。

Oh, 100 percent.(138)
哦,100%。

And I don't think it is dangerous for themindful, but I think it can be if you're not(139)
而且我不认为这对心灵来说是危险的,但我认为如果你不是这样的话

told or are aware that this is even a processthat's happening.(140)
告诉或意识到这甚至是一个正在发生的过程。

PAUL SOLMAN: Still, Valnicek has no plansof unplugging, especially because, as a woman(141)
保罗·索尔曼:尽管如此,Valnicek还没有拔掉插头的计划,尤其是因为女人

whose forte is "Fortnite," she's somethingof a pioneer in a world long dominated by(142)
她的长处是“Fortnite”,她是一个长期统治世界的先锋

young men.(143)
年轻人。

So, yes, streaming has its dark side, but,look, many streamers are a lot more like the(144)
所以,是的,流媒体有其黑暗的一面,但是,看起来,许多流媒体更像是

Roger Federer of "Fortnite," Ninja, with ninemillion followers, KittyPlays, or our friend(145)
Ninja的“Fortnite”的Roger Federer拥有900万粉丝,KittyPlays或我们的朋友

AnnieFuchsia.(146)
AnnieFuchsia。

They all play video games all day, every day,for fun and profit.(147)
他们每天都在玩视频游戏,每天都是为了娱乐和利润。

For the "PBS NewsHour," this is economicscorrespondent Paul Solman, reporting from(148)
对于“PBS NewsHour”,这是经济记者Paul Solman,报道来自

Austin, Texas, and cyberspace.(149)
德克萨斯州奥斯汀和网络空间。

JUDY WOODRUFF: And one postscript to Paul'sreport.(150)
JUDY WOODRUFF:保罗报告的一个附言。

ESPN and Disney have just signed a deal forlive TV coverage -- yes, actual TV -- of an(151)
ESPN和迪斯尼刚刚签署了电视直播报道的协议 - 是的,真正的电视节目

e-sports league.(152)
电子竞技联盟。

It's the first time that that type of gamingwill be shown live in prime time, starting(153)
这是第一次在黄金时段开始播放这种类型的游戏

later this month.(154)
本月晚些时候。


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