Generated Time: Fri, 17 Aug 18 23:01:13 +0800

Grassroots Movements Now Built With Digital Tools

Grassroots organizing is the key to building a movement, and much of it today is done online.

Connections made through social media sites such as Facebook and Twitter bring supporters to rallies, and dozens of online sites help politicians and activists manage vast amounts of data, disseminate their message and connect with supporters.

Several candidates in last year’s French presidential election turned to a U.S.-based company called NationBuilder for digital tools to manage their outreach.

The election’s surprise winner, 39-year-old Emmanuel Macron, did not, but he later turned to the company to build a legislative majority in the National Assembly.

His field of candidates in the legislative election in June 2017 included many political novices, but Macron gained a majority of the assembly’s 577 seats, securing 350 seats for his La Republique En Marche! party with coalition partner Mouvement Democrate.

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